Below are samples of the detailed-snapshot stories to enjoy in Issue No.2 of our must-read newsletter
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Product: Mobcrush, games-dedicated live-streaming platform and studio
Need to know because it has been bought by Super League Gaming, the NASDAQ-listed esports organization. Super League hopes the acquisition will help it create one of the US’ biggest gaming-entertainment platforms. Used as an online studio for gaming influencers to create original content and play competitively, Mobcrush is the centralized point via which fans can watch, whether they have logged in via major streaming-games networks like Twitch, Facebook and YouTube or social-media services like Twitter and Instagram. Its proprietary ReplayEngine tool and Artificial Intelligence allow influencers, also known as streamers, to share their creations in real time. Via Mobcrush, gamers and influencers create about 2 million hours of original content annually. They have also accumulated billions of viewers and regular subscribers combined.
Creative function: game distribution; game-content creation; content sharing
Creative target: gaming influencers; esports monetization; game developers/publishers; brands
Company: Mobcrush, based in Santa Monica, California, US
Key executive(s): Mobcrush CEO Michael Wann; Super League CEO Ann Hand
Investors/Owners: Super League Gaming, Inc.
Distribution platform: proprietary platform
Launched: 2014

Product: Superblue, network of experiential art venues
Need to know because it has received an undisclosed but significant strategic investment from Therme Art, a unit of Therme Group, the company famous for its wellbeing resorts. Superblue encourages visitors to intermingle and interact with its ultra large-scale tech-powered art installations. It exhibits work by mavericks like British multi-media artist Es Devlin, Japanese techno-artist collective teamLab, US Light-and-Space artist James Turrell, and DRIFT, the Amsterdam-based collective specializing in experiential sculptures. Their works are at the first-ever Superblue, which is located in the US city of Miami. The plan is to open several Superblue venues worldwide. Therme Art and Superblue hope to attract artists, designers and architects breaking boundaries.
Creative function: experiential art exhibition; art installations; immersive art
Creative target: artists; designers; architects
Company: Superblue, based in Miami, Florida, US
Key executive(s): CEO Mollie Dent-Brocklehurst; Chief Innovation Officer Mathieu de Fayet
Investors/Owners: include Therme Art; Emerson Collective; Pace Gallery
Distribution platform: brick-and-mortar venues; tech-powered installations
Launched: May 2021

Advertising/Marketing; Alternate Reality; Architecture/Design; Audio; Fashion/Luxury; Film/Video; Gaming;
Live Entertainment; Music; Photography/Art; Social Media; Sports; Television
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